Is The Human Factor Destined to be Obsolete?

Sounds like a modern episode of The Twilight Zone, am I right? The thing is…the answer is no. Though it may feel that way.

My husband and I were watching The Founder [starring Michael Keaton] the other night and it got me thinking. We, as individuals, go through this ebb and flow of natural to artificial and back again.

Why?

Because it doesn’t necessarily always work.

Artificial Intelligence can’t replace the Human Factor. It’s meant for ideas, for brainstorming when there’s no one else to talk to, or to take advantage of the convenience of it being right there on our phones.

But it will never have the soul or the heart of what a human can produce.

Kind of like how in The Founder McDonald’s started off with real dairy ice cream, right? But dairy ice cream was costly, and so Ray Kroc opted for the artificial powdered knock off instead to save money before ultimately switching back.

Sure, AI can save you money, but is it sustainable and will give you the results you need?

Copywriters are like real ice cream, we’re sweet for your business, and our results satisfy.

You can taste the difference in artificial. Always. And just like AI, while it might be a time saver, we can always tell when it’s used.

I know we worry. Many seem to think that they can do more for less with AI. Sacrifice quality. Sacrifice the connection that can be made with their audience.

Recently at an Expo, many AI users were smirking at me, asking how I felt about AI taking over. Was I shaking in my flats? Hell no. I smiled.

I’m leaning on the Mel Robbins’s “Let Them” theory that if people think they can do better with AI, then let them. Because their copy will lack the two major driving factors that help people connect and relate to their business.

So let them.